SEO Friendly Web Design

Many people view SEO and web design as two entirely unrelated business website components. However, this couldn’t be farther from the truth. In fact, expert designer and optimizer Chris Vendilli, founder of Pittsburgh web design company ProFromGo, recently counseled a group of small business owners looking to expand their online business:

“SEO must be integrated into the web design process long before you ever begin to build the site. These are not mutually exclusive website aspects and in fact one without the other is a very poor strategy for any business owner, ultimately resulting in an abysmal ROI.”

Vendilli would know – his company is one of the few professional Pittsburgh web design services that have integrated SEO into web development right from the start. According to Vendilli, there are a minimum of 6 critical aspects of web design that must incorporate SEO in order to be effective:

Domain

Exact-match domains often yield powerful SEO effects. When starting a new website, some savvy online businesses find a keyword or keyphrase that is relevant to their services or products and likely to convert well. Keywords that receive a large amount of traffic can then be used to purchase exact-match domains. However, another strategy that works well is to create a name that does not have any search history at all. For instance, websites like Yahoo, Google, Facebook and MySpace all use domains where there would be no “naturally occurring” competition for search terms. To clarify, if you make up the domain snausoodle.com to sell your product, Sausage Doodles, you’ll probably automatically rank on page one for that term. This is the drawback with exact-match domains – there is the possibility that you’ll compete with naturally occurring search terms.

Keywords

In the online world, keywords are everything. They are the primary way that people look for information, products and services, and they are the primary language that search engines speak in. If you’re working with a web design firm that isn’t concerned about integrating your keywords into the design process, you may be working with the wrong company. Keywords must be properly optimized into nearly every aspect of your website, including all tags and titles, descriptions, alternate text, copy and content.

Navigation

If your site is not easy to navigate you’ll experience a high bounce rate and a lack of indexation. Search engines take this into account when determining where to rank your website in the search results. Therefore navigation is just as critical to the design process of a website as it is to the SEO.

Page Layout

Your site must be user friendly. If it’s not, your bounce rate will increase and your traffic will suffer. A website must be optimized for the reader. This means that it cannot simply consist of huge blocks of unbroken text or be cluttered with images and calls to action. There must be a logical flow to the pages and text, graphics and call outs must be placed where appropriate. Customers that are not able to find what they are looking for on your page will bounce away to your competitors, and search engines like Google have specific algorithmic formulas that can “calculate” how well your pages are laid out.

Sitemap

As part of a recent internet marketing case study, a Pittsburgh restaurant’s SEO tactics were recently examined. Pre-study traffic had been stagnant for approximately three years. After hiring a professional Pittsburgh web design company to make some structural changes, the restaurant then planned on utilizing the services of a separate Pittsburgh SEO services provider. However, one of the first things the web design company did was to create a sitemap for the restaurant, which had a considerable amount of content. After the sitemap was indexed the website realized a dramatic improvement in traffic and search rankings. As a result the extent of the required SEO services was reduced and the company was able to save money by simply adding a sitemap plugin to their WordPress website.

Load Time

If you think you can’t stand waiting long periods of time for pages to load, you’re not alone, as search bots don’t like it either and will penalize websites that aren’t equipped to handle the level of traffic they receive. Therefore, a fast load time, plenty of bandwidth and a dedicated IP can help to improve both the form and function of your website, and that’s good news for your SEO needs.

Get the best integration of SEO and http://www.profromgo.com/services/web-design/ possible.

Or, click here for a free SEO and web design strategy session for Pittsburgh based small businesses:

http://www.profromgo.com/services/pittsburgh-seo

Your Wireless Home Network – 6 Ways to Make it More Secure

Many homes and businesses today have a wireless network to allow multiple users to easily connect to the internet. This provides a convenience to welcome users, but also provides an opportunity for hackers to get into your home computers, or the frugal next door to surf for free .

Accessing your wireless router is as easy as accessing any website; each manufacturer provides an IP address or simple URL to access the router set-up. Check your manufacturer’s website or user manual if you haven’t bookmarked it already. Here are some simple items to check on your wireless network:

1.Make sure to change the Default Administrator Password -To access and manage the settings of the router, a username and password are required. Until recently, many router manufacturers provided common administrator user ids and simple passwords. These are easy targets for hackers so make sure that you change the log in and password to be stronger and uniquely yours. Use a complex password, like 12 alphanumeric and special characters, and change it routinely.

2.Turn on Encryption services – Wireless networks all come with some type of encryption service. Make sure you turn on your router’s most advanced setting (like WPA2) so that when you send messages, they get encrypted and difficult for users outside the network to understand them.

3.Change the default SSID – When you set up your wireless router, it will often come with a standard SSID, or network name. Often times, the name reflects the company of the router you purchased. This is the default SSID and hackers might think you are an easier target because you network is configured so simply. Change it to something clever, not your family’s name.

4.Disable SSID Broadcast – Places that provide Wi-Fi access to users in the area, such as a library or coffee shop, broadcast at intervals for people who roam in and out of range. This is unnecessary in your home, so as the network administrator, disable the SSID broadcast feature.

5.Do not auto-connect – To avoid unnecessary security risks, do not allow any of your computers to automatically connect to Wi-Fi networks. If you are at a place with trusted Wi-Fi, like your home network, then enable that particular network.

6.Enable firewalls – Most wireless networks you purchase today offer built-in firewall protection. It may not be automatically turned on, so make sure you enable it in the administrator settings. This is one extra layer of protection for personal computers which should have their own firewall protection active as well.

For the serious home network security geek, consider limiting your router to only known MAC addresses. A MAC (media access control) address is a unique number assigned to any device that is capable of accessing a network. Your router will identify these MAC addresses for any connected devices. Change the settings in your router set-up to only accept your devices. Nobody else can get in, even with the password.

Since home wireless networks have become such common place, it is forcing non-technical computer users to understand some basic safety hazards on wireless home networks and learn how to make them more secure. The tips above may be intuitive to computer experts, but new to your average user. By being familiar with these aspects of a wireless router for your home, you can make sure your identity and important information is more secure when it is sent and received.

Written By: Amy Murphy, TLC Computer Solutions, Las Vegas, NV

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Cannot Access Internet After Connecting to VPN (Cisco, Sonicwall, Etc)

If a user complains that once they are connected successfully to the VPN, but is unable to go out into the internet, you can try these steps. Sometimes there are things like “Split Tunnel” which can be turned on, but in some cases, even if this is on, it will not resolve the issue. When this happens, you can create a batch script and have the user run these commands to resolve the issue. It is sort of a workaround, but can be used for crutch situations.

1. Open Command Prompt by Clicking Start > Run > Type CMD > Hit Enter.er.

2. Type these following commands:

route delete 0.0.0.0

route add 0.0.0.0 mask 0.0.0.0 192.168.1.1

*Important: CHANGE 192.168.1.1 to your local GATEWAY address (router/firewall address)*

3. Done

You can create a batch script and the user launch it after connecting to VPN, as once they disconnect and reconnect they will lose the settings. This can be done by opening up notepad, inputing the two commands, and then saving it as a.BAT file. Once you save this file, the user can launch this after VPN connection.

Here are some troubleshooting guides for particular topics.

(1) Your Virtual Network Connection

(2) VPN Troubleshooting Error Messages

(3) VPN Modems Troubleshooting Guide

(4) VPN ISP Troubleshooting Guide.

(1) Your Virtual Private Network Connection

Having trouble connecting to the Internet at home try these steps before calling for help.

1. Do you have an IP address? Try ipconfig /all. If you do not have an IP address reboot your PC. If that doesnt work power cycle your Cable/DSL modem and routers and reboot your PC again after the network devices are up and stable. Be sure all of your network cables are plugged in tight.

2. If you do not trust the VPN address of the VPN client, the firewall will cause you to crash. In your Internet browser click on “Tools > Internet Options > Security > Trusted Sites > Sites” and add the destination VPN address(es) to your trusted sites.

Q8 Error Message: You already have the maximum number of adapters installed

Cause: You may have installed to many virtual adapters in your IP Stack

Actions:

1. Remove any unnecessary adapters;

2. Create multiple boot scenarios disabling the adapters that are not required for that function;

3. You may also get Banner Sock errors on Win 95 & 98 units with this condition;

4. For more information, see this Microsoft article: KB217744: Unable to Bind Protocols to More Than 5 Network Adapters (copy and paste into the search tool bar > enter).

Q9 Upgrade Errors: The following are some errors that may occur when trying to upgrade / install the Nortel VPN Client 4.65

Error (1): Failed to get Registry key value for NT_IPSECSHM

Cause: This is caused because an important registry key that cannot be found in the system registry.

Actions:

When this happens, you can create a batch script and have the user run these commands to resolve the issue. It is sort of a workaround, but can be used for crutch situations.

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Significance of Dedicated Web Hosting for Online Business

Web hosting is necessary for all online businesses, it is an
essential part of online marketing and which type of hosting you select
for your website can make or break your business, so you should know
which type of hosting services is best and suitable for your website.

If you want full control to your server and high
level of security, then dedicated web hosting is appropriate for you, it
is the most secure and reliable hosting solution among the all hosting
services.

It eliminates the shared hosting problems as share
only one server with other users and all resources also, your site gets
badly affected due to all these causes and several problems such as
downtime and low security level, but just opposite to it you will not
face all these problems with dedicated server, here you will know more
about the dedicated servers.

Benefits of dedicated web hosting

High level of security:
Dedicated means all resources of a server like memory, bandwidth amount
and other resources are allotted to you, nobody can access your
database or files that’s why you have more security and no chance of
getting blacklisted.

Dedicated resources: You have liberty to use all resources of the server such as bandwidth and disk storage according to your needs.

Better uptime:
As no need to share server’s resources with other users it offers
better uptime than shared servers, and least possible downtime.

Administrative access:
You have complete control of your server that means you are able to
install any software, edit and delete any document, customize any
application, hardware or software or anything else whatever you want to
do within your server.

Good technical support: It provides instant technical support and tech support is an essential factor for saving valuable time and money.

Dedicated IP address: With dedicated server you will get more dedicated IP addresses for safety and security of your valuable data or files.

Better performance or speed:
It is more reliable and increase your site performance because it is
dedicated for your websites, so your site or web pages run faster, and
you will get more visitors or leads.

It provides all features
which are required by any online business for best results, only one
drawback of dedicated web hosting is that it is more costly than shared
and virtual private server hosting, but it doesn’t matter your all
expenses cover up when you use it.

Now you have understood the
significance of dedicated server hosting for your online business, if
you want to purchase best dedicated web hosting services then don’t
waste your time just contact to alphavbox, it offers unmanaged dedicated
servers and unmanaged vps.

Internet Security and Hulu With Astrill Vpn

I just love watching Hulu. I’ve been outside of America for quite some time now, so I don’t normally catch up on the pop culture there so much. However, when I recently decided to switch vpn services to Astrill vpn, I found out about Hulu. For eight bucks a month I can watch all the cool American shows I used to watch when I lived there.

I actually am American, but I’ve been living abroad for some time. Recently, I had some problems with some credit card transactions and it was suggested to me to get a vpn to secure my internet connection and internet privacy. I tried a vpn company called Acevpn that was slow and didn’t really do the trick so I immediately switched to Astrill vpn. I think it was the simplicity of their site that made me choose them. I just hate trying to figure out all these computer tech-things. Astrill vpn made it quite easy to figure out what I needed, they had pretty good reviews, and the price wasn’t so bad so I chose them. Good stuff.

But the point I was trying to make is that I found out about this Hulu thing way too late. When I was searching for reviews about Astrill vpn I noticed that lots of people were trying to get American IP addresses and I didn’t really know why. I discovered that they were trying to watch Hulu (I didn’t know what it was at the time) which required that you have an American IP address to watch it. I subsequently found out that there are other places like some BBC radio stations and other British television sites that do the same things.

So I always use Astrill vpn for internet security now. I do other stuff as well. Now, anytime I purchase stuff online I always do it though a vpn. It was my own fault for not paying attention to the site I was buying from, but I was so shocked to get a warning notice from my bank that some internet gaming site tried to charge my card for 800$! Wow, it really scared me. When my fiend told me that companies like Astrill vpn are especially for this type of thing – securing your private information online – I immediately jumped on the bandwagon.

It’s funny that I just happened to find out that I could also watch Hulu with Astrill vpn. And they’ve got this cool feature that means I can tell the vpn to not tunnel any sites except for Hulu. That means that with Astrill Vpn I can surf local sites with a local IP and foreign sites with a foreign IP. So when I’m surfing the net (local sites here) but want to play Hulu or Pandora in the background, I can do that without having to switch between vpn connections.