ptimizing your website requires many technical skills, including SEO (search engine optimization), SEM techniques, keyword research, breadcrumb SEO, landing page optimization, and so on.
As of today, Google.com released a new method which really helps all websites across the world, this is called Google bread crumb. Breadcrumb is extremely useful to any website today, it is a technique which allows visitors to see more than one URL address (landing pages) under your website address. This is an amazing feature because it is able to separate the best websites from the rookies and pretenders, it requires specific coding and implementing that code into your website (search breadcrumb SEO on Google in order to find out the code). Once you have implemented this code, say a searcher keys in a search into the Google query (imagine the searcher is looking for a Toronto SEO company), once the search is keyed in, all top 10 websites will pop up. Websites which are using Breadcrumbs within their HTML code will show all the landing pages of their website underneath their URL address (in green). You’ll notice that instead of the landing page saying “Click here” or “Contact Us”, they will have keywords.
This is the big advantage of Google breadcrumbs, you are able to see keywords which not only represent the landing page but also tie in to the overall theme of keywords that a particular website is trying to chase; this means you’re exponentially increasing your chance to rank on the first pages of Google for any keyword; it’s really an amazing invention but doesn’t have much difference than say meta keywords (which no longer hold any credentials or weight with Google).
Other than breadcrumb seo (please search on Google), there are many other ways to optimize your website. Remember, if you are a website providing services (like an SEO company) you must have forms which ask specific questions (not personal) and provide them with different options about what kind of service they want (be it SEM, PPC, or SEO) and the pricing structure of the services you provide.
The next thing to remember is that keyword research is vital to any successful SEO campaign for your website, without properly inserting and injecting keywords into your content (without spamming) you risk missing out on thousands of searchers daily while your competition’s marketshare grows larger daily because of Google. How do you go about compling a keyword list? Use Wordtracker, Google keyword tool, and SEO suggestion tool. Once you have typed in a “broad” (broad = all words included into the variety of it) phrase then make sure to take that phrase and put it into Google search to see the amount of competition for a specific search. If the competition is high and the amount of searchers for a specific keyword is not high, then it’s not worth chasing that keyword, simple as that.
The next step is to make sure your entire page is optimized, use SEO to optimize your website including proper meta tags (focus on meta title and description only, filling out keywords does not matter), content, alt image tags, and more.
Lastly, make sure to use website grader to check how well you have optimized your website (it may not track it right away, you need to give Google time to cache your website 7 days after you have made changes, so keep checking website grader every 7 days to see your website results and how well optimized you are)